We were approached by our friends in RTE to create a series of sponsorship stings for Coke Zero Sugar Zero Caffeine and their sponsorship of Movies on RTE. The client wanted an approach that had a strong emphasis on both the bottle and copy. The message they wanted to convey was that with zero caffeine and zero sugar, it’s never too late for a Coke Zero Sugar Zero Caffeine.
A fully cgi model of the iconic Coke bottle was modeled in Maya and rendered in Redshift.